Privacy Policy

Effective date: May 1, 2026

Our website address is: https://jmmrma.com

Introduction

JMM Roofing Marketing Agency (“Company,” “we,” “us,” or “our”) operates the website located at https://www.jmmrma.com (the “Site”). We are committed to protecting the privacy of our visitors, clients, and prospective clients. This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you regarding your personal information.

By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy. If you do not agree with this policy, please discontinue use of our Site.

This Privacy Policy is governed by the laws of the State of Illinois and, where applicable, federal law. Where required, we also comply with the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Information We Collect

We collect information in the following categories:

1.1 Information You Provide Directly

When you contact us, submit an inquiry form, request a consultation, or otherwise interact with our Site, we may collect:

  • Full name
  • Email address
  • Phone number
  • Mailing or business address
  • Details submitted through lead forms, contact forms, or inquiry submissions

1.2 Information Collected Automatically

When you visit our Site, we and our third-party service providers automatically collect certain technical and usage information, including:

  • IP address and approximate geolocation derived from your IP address
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device identifiers and session data
  • Interaction data such as clicks, scrolls, and navigation patterns

This information is collected through cookies, pixel tags, web beacons, and similar tracking technologies, as described further in Section 5 of this Policy.

1.3 Information from Third Parties

We may receive information about you from third-party advertising platforms and analytics providers, including data derived from your interactions with our advertisements on other websites or platforms.

How We Use Your Information

We use the personal information we collect for the following purposes:

  • To respond to your inquiries, contact form submissions, and requests for information
  • To provide, operate, and improve our marketing services and website
  • To communicate with you about our services, including by email
  • To analyze website traffic and user behavior in order to optimize our content and advertising campaigns
  • To serve targeted advertisements on third-party platforms based on your interactions with our Site
  • To maintain records of client communications and manage our customer relationships
  • To comply with applicable laws, regulations, and legal obligations
  • To detect, prevent, and respond to fraud, security incidents, or technical issues

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own independent marketing purposes, except as described in the Do Not Sell section below. We may share your information in the following circumstances:

3.1 Service Providers

We share personal information with trusted third-party vendors and service providers who assist us in operating our business, including:

  • Google LLC — Analytics and advertising services (Google Analytics, Google Ads)
  • Meta Platforms, Inc. — Advertising and audience measurement (Meta Pixel / Facebook Ads)
  • HubSpot, Inc. — Customer relationship management (CRM) and marketing automation
  • Mailchimp (The Rocket Science Group LLC) — Email marketing and communications

These providers are authorized to use your information only as necessary to provide services to us and are bound by contractual obligations to protect your data.

3.2 Legal Requirements

We may disclose your personal information if required to do so by law or in response to a valid legal request, such as a subpoena, court order, or government demand, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via email or prominent notice on our Site.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Lead and contact form submissions are retained in our CRM for the duration of the business relationship and for a reasonable period thereafter for recordkeeping purposes. Analytics data is retained in accordance with the data retention settings of the applicable third-party platforms.

Cookies and Tracking Technologies

5.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies (including pixel tags and JavaScript tags) to recognize your browser, understand how you use our Site, and deliver relevant advertising.

5.2 Types of Cookies We Use

  • Strictly necessary cookies — Required for the Site to function properly. These cannot be disabled.
  • Analytics cookies — Used to collect information about how visitors use our Site (e.g., Google Analytics). Data is aggregated and anonymized.
  • Advertising cookies — Used to deliver relevant ads and measure ad performance (e.g., Google Ads, Meta Pixel). These cookies may track your activity across other websites.
  • Functional cookies — Used to remember your preferences and settings.

5.3 Your Cookie Choices

You may manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our Site. You may also opt out of interest-based advertising by visiting:

  • Google: https://adssettings.google.com
  • Meta/Facebook: https://www.facebook.com/ads/preferences
  • Network Advertising Initiative: https://optout.networkadvertising.org

Your Rights and Choices

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

  • Right to Access — Request a copy of the personal information we hold about you.
  • Right to Correction — Request that we correct inaccurate or incomplete personal information.
  • Right to Deletion — Request that we delete your personal information, subject to certain legal exceptions.
  • Right to Opt Out — Opt out of certain data sharing or targeted advertising, as described in Sections 7 and 8 of this Policy.
  • Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 10 below.

California Residents: Your CCPA Rights

If you are a resident of California, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). This section describes those rights and how to exercise them.

7.1 Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information from California consumers: identifiers (name, email, phone, IP address, address); commercial information (inquiry and lead form data); internet or other electronic network activity information (browsing behavior, analytics data); and geolocation data (approximate location derived from IP address).

7.2 Right to Know

You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting it, and the categories of third parties with whom we share it.

7.3 Right to Delete

You have the right to request deletion of personal information we have collected from you, subject to certain exceptions permitted under the CCPA.

7.4 Right to Correct

You have the right to request correction of inaccurate personal information that we maintain about you.

7.5 Right to Opt Out of Sale or Sharing

You have the right to opt out of the “sale” or “sharing” of your personal information as defined under the CCPA. Our use of cookies and pixels for targeted advertising may constitute a “share” under California law. Please refer to Section 8 below to exercise this right.

7.6 Submitting a CCPA Request

To submit a verifiable consumer request, please contact us at info@jmmrma.com with the subject line “CCPA Privacy Request.” We will respond within 45 days of receiving a verifiable request. We may extend this period by an additional 45 days when reasonably necessary, with prior notice.

We will not discriminate against you for exercising your CCPA rights. We do not offer financial incentives in connection with the collection of personal information.

Do Not Sell My Personal Information

Under the CCPA and similar state privacy laws, you have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information in the traditional sense, our use of advertising technologies such as Google Ads and Meta Pixel may constitute a “sale” or “sharing” of personal information under applicable law.

To opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes, you may:

  • Email us at info@jmmrma.com with the subject line “Do Not Sell My Information”
  • Opt out of Google advertising cookies at https://adssettings.google.com
  • Opt out of Meta advertising at https://www.facebook.com/ads/preferences
  • Use a browser-based Global Privacy Control (GPC) signal, which our Site will attempt to honor

Upon receipt of a valid opt-out request, we will cease sharing your personal information with third-party advertising platforms for behavioral advertising purposes within 15 business days.

European and International Users: GDPR

If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the General Data Protection Regulation (GDPR) and applicable national data protection laws apply to our processing of your personal information.

9.1 Legal Basis for Processing

We process personal information under the following legal bases:

  • Consent — Where you have provided explicit consent to receive communications or for the placement of non-essential cookies.
  • Legitimate Interests — For analytics, fraud prevention, and service improvement, where our interests are not overridden by your rights.
  • Legal Obligation — Where processing is required to comply with applicable law.

9.2 Your GDPR Rights

EEA, UK, and Swiss residents have the right to: access your personal data; rectify inaccurate data; request erasure (“right to be forgotten”); restrict processing; data portability; and to object to processing based on legitimate interests or for direct marketing. You also have the right to withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

9.3 International Data Transfers

Our operations and third-party service providers are primarily based in the United States. When we transfer personal information from the EEA or UK to the United States, we rely on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, or other legally recognized transfer mechanisms.

9.4 Supervisory Authority

If you believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with the data protection supervisory authority in your country of residence or establishment.

9.5 Data Protection Inquiries

To exercise your GDPR rights or for any data protection inquiries, please contact us at info@jmmrma.com with the subject line “GDPR Request.” We will respond within 30 days.

Section 10 — Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee the absolute security of your information and encourage you to take precautions when sharing personal information online.

Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will promptly delete it. If you believe a child has provided us with personal information, please contact us immediately.

Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties and encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will revise the Effective Date at the top of this document. If we make material changes, we will notify you by posting a notice on our Site or by sending an email to the address associated with your account, where applicable. Your continued use of our Site following the posting of changes constitutes your acceptance of those changes.

Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

JMM Roofing Marketing Agency

Website: https://www.jmmrma.com

Email: info@jmmrma.com

We will make every effort to respond to your inquiry within a reasonable timeframe and in accordance with applicable law.