Case Study
Transforming search into a predictable source of revenue
In 2018, Ultimate Exteriors opened their doors and generated over $2 million in revenue. In 2020, COVID hit and their sales took a dive. This is how we not only helped them recover, but thrive.
The Problem
The company had built a strong commercial base but wanted to grow its residential business to balance its portfolio. They tried to accomplish this internally, then by hiring an agency, but both attempts fell short- at a combined cost of over $200k. That’s when we stepped in.
An audit of paid search campaigns revealed waste and mismanagement. An audit of their online presence revealed valuable opportunities that had been overlooked. They were in desperate need of change.
The Solution
PPC Advertising
We developed Google Ads, Bing Ads, and Facebook Ads campaigns that started generating leads within a week of launch, restoring leadership’s confidence in online advertising.
Search Engine Optimization
We improved local SEO through the company’s Google Business Profile, website optimization, and a laser-focused link building strategy that helped repair a damaged online reputation.
The Results
Our digital marketing strategy didn’t just transform lead generation for Ultimate Exteriors- it allowed them to reliably forecast growth and invest with confidence.
Revenue attributed to the residential division grew by 3x over an eighteen month period, but more importantly, they had a reliable and predictable system that generated qualified leads.
64%
increase in total revenue
315%
increase in conversion rate
68%
lower cost per lead
They fixed our Google Ads campaign to get more leads. Absolutely phenomenal results and a pleasure to work with.
Brian Buckley – Owner, Ultimate Exteriors