Case Study
Growing enough revenue to retire comfortably
After many years in the industry, roofing contractor Tim Cone was looking to wind down his business- but not before a final push to build up his nest egg.
The Problem
S&E Roofing had built a successful business on referrals and word of mouth but had ambitious goals to grow the brand before retirement. They knew that without a website or online presence, scaling the business to meet those goals would be an uphill battle.
Luckily, they served a market of upper middle-class homeowners in a city with a population of 150,000+ who actively searched for roofers online. All they needed was a strong digital marketing strategy to reach them.
The Solution
Branding Services
We aligned S&E Roofing’s business goals with a brand strategy and messaging built around what their ideal customers valued most- trust, reputation, and quality.
Website Design
We designed the company’s first website, balancing a strong visual design with clear messaging and conversion-focused landing pages built to support paid search campaigns.
PPC Advertising
We created a Google Ads campaign that focused on high-value search terms in one of the most competitive markets in Illinois.
Search Engine Optimization
We developed an SEO strategy that utilized the company’s Google Business Profile and website to increase visibility for high-intent search queries.
The Results
The investment in a clearly defined, hyper-localized digital marketing campaign paid off. S&E experienced a 2x growth in revenue with a multi-channel lead generation strategy that gave Tim the successful exit strategy he envisioned.
470%
increase in leads
11%
conversion rate
68%
lower cost per lead
Love the new website. Very responsive through the process. If you’re looking for a web guy, look no further.
Tim Cone – Owner, S&E Roofing