Case Study
Evolving from a one man operation to seven million in sales
Since its founding in 1982, FTC Oury Group has grown into one of northern Illinois’ premier roofing and siding companies. Here is how we became a catalyst for the organization’s growth.
The Problem
FTC Oury Group (formerly Oury Roofing) started as a one man operation founded by Mark Oury. We partnered with FTC when Mark’s stepson, Dakota, took over the business.
They had a strong reputation for craftsmanship and service but did not have a website to generate new business, or branding that reflected the quality of their work.
Without a clear strategy or visual identity, they were at risk of losing traction to competitors with more polished branding and advertising. FTC Oury Group needed a full brand and marketing overhaul to align how they looked with the value they delivered.
The Solution
Website Design
We developed the company’s first website and led the redesign on two separate occasions, with each iteration reflecting a bigger, bolder vision for the brand.
PPC Advertising
We built and managed a Google Ads campaign that captured high-value leads through precise audience targeting and compelling ad creative.
Search Engine Optimization
We created a local SEO strategy that leveraged the Google Business Profile and blog content, along with on-page and off-site SEO, targeting conversion-focused keywords to drive visibility in search results.
The Results
Through a clear and consistent strategy, our work delivered remarkable results that transformed FTC Oury Group from a small family business to a regional leader in the industry.
During peak times, FTC received 3-5 leads per day, and ultimately grew revenue 4x over the course of our partnership.
936%
increase in site traffic
425%
increase in conversion rate
61%
lower cost per conversion
Not only has our company’s online presence flourished, but traffic to our website has increased tremendously as well.
Shawna Fara – Co-Owner, FTC Oury Group