Case Study
Driving record revenue for a multi-state roofing operation
Certified Roofing is one of the mid-Atlantic’s most trusted and fastest growing roofing contractors. This is how we accelerated lead generation across four states to amplify their success.
The Problem
As the company expanded into new territories, they needed a more predictable lead generation strategy that could scale with the business.
This would require creation and management of over two dozen campaigns with an ad budget that exceeded $50,000/month during peak roofing season.
The Solution
PPC Advertising
We built out a multi-state campaign that targeted two of the most competitive categories in the industry- residential roofing and storm damage.
Display Advertising
We designed high-impact banners for retargeting and display campaigns that reinforced brand recognition and drove prospects back into the conversion funnel.
The Results
For Certified, the biggest win wasn’t a steady stream of leads- it was having a scalable system that could be replicated for every new market they entered.
This allowed the company to reliably predict growth and manage hiring more according to actual needs than projected demand.
59%
increase in leads
120%
increase in click-through
34%
lower cost per lead
The best results come from a symbiotic relationship between human creativity and machine intelligence- our work with Google Ads is evidence of this.
Jason McSweeney – CEO, JMM Roofing Marketing Agency